Today, a company does not exist if it does not have presence in the most widespread social networks, (Facebook, Twitter, LinkedIn, YouTube, etc.). Marketing in social networks is based on continuous communication between Company and Customer, unlike the more traditional marketing where only one side, the company, generates the message for the customer.
This type of marketing entails building long-term relationships. The goal of this tool is to be present in many places, creating personal connections with the client through their social networks. It is used for the following purposes:
- Creating knowledge about online business.
- Creating a group of followers.
- Having extensive communication with customers or prospects.
Marketing oriented to “social media” offers consumers a full range of possibilities and means of exchange and interactive communication. The content alone is not enough. That’s why Occam helps companies to understand how to manage their social networks.