Difference between a Hybrid App and Native App

We are increasingly dependent on major technological developments to perform our daily tasks. For example: WhatsApp to communicate with our friends, cryptocurrencies to make a payment, or a CRM to [...]

Back Office and Apps: adding value to the business

Have you ever wondered why a back office can improve a company's internal communication and work? In this post we will share with you the reasons why many companies are [...]

The importance of segmenting your contact database

Are you one of those who segment your marketing actions or do the same for everyone? Not every contact behaves the same or has the same characteristics. Therefore, it is [...]

Examples of Smart Contracts in Spain

From the moment we are born, we establish moral and physical contracts that force us to meet a series of conditions in a certain period of time. We are born [...]

Explainer video and motion graphics: what are they?

Have you decided to produce a video for your company? Don't know where to start? No problem! An explainer video is a video format that complements textual information in an [...]

Can I combine Growth Hacking with Inbound Marketing?

Growth Hacking is the buzzword for many entrepreneurs for a simple reason: it is the navel of the world in business. But, realistically, there is still much ignorance and confusion [...]

Why companies need to outsource back office processes

We are in a transitional process where companies need to join digital transformation. They begin to feel their need as their tools become obsolete. They feel the call of digital [...]

Promote your business with animated GIFs

Why do we remember some brands, and some don't stay in our memory? This victory is a matter of a combination of actions and techniques (SEO, buyer persona, personalized content, [...]

What role does app development play in climate change?

More than 5.1 billion people carry a smartphone in their pocket. And more than 7.8 billion SIM cards have been used by them, surpassing the world's population for the first [...]