How to track prospects and leads with HubSpot

Remember: Your users don't want you to interrupt them with business messages, calls, or emails. So how can you track prospects or leads without making them feel uncomfortable? This is [...]

The importance of a brief for an audiovisual project

What things should be clear before starting an audiovisual project? What does the marketing agency need to know about you? What do you have to do the moment you already [...]

How to improve internal communication with a Back Office

Many companies do not yet know the basics of the Back Office, especially in a context where new technologies are becoming more and more important. In an increasingly competitive scenario, [...]

Get the most out of your corporate event with a video

How many times have we told you that video, in all its forms, is a perfect tool for the growth of companies? In this article you will find out how [...]

Back offices can make use of artificial intelligence

Artificial intelligence (AI) emerged back in 1956, when John McCarthy, Marvin Minsky and Claude Shannon invented this concept at the Dartmouth Conference. Now, more than sixty years later, artificial intelligence [...]

Difference between a Hybrid App and Native App

We are increasingly dependent on major technological developments to perform our daily tasks. For example: WhatsApp to communicate with our friends, cryptocurrencies to make a payment, or a CRM to [...]

Back Office and Apps: adding value to the business

Have you ever wondered why a back office can improve a company's internal communication and work? In this post we will share with you the reasons why many companies are [...]

The importance of segmenting your contact database

Are you one of those who segment your marketing actions or do the same for everyone? Not every contact behaves the same or has the same characteristics. Therefore, it is [...]

Examples of Smart Contracts in Spain

From the moment we are born, we establish moral and physical contracts that force us to meet a series of conditions in a certain period of time. We are born [...]